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Our Founder

Linda Singh is the Founder of Sitara Collections - a fair trade artisan retailer and wholesaler recognized for its ethically-sourced artisan handcrafted jewelry and gifts from India. It was the result of her desire to share the exceptional work of artisans in India, whose designs and creativity are seen throughout the line. Though the jewelry and gifts are rooted in traditional craftsmanship, they exude a modern sensibility. And because every piece is handmade, your purchase is the very definition of exclusive.  

Before starting Sitara Collections, Linda's career, spanning over two decades, was spent in the corporate world, where she was involved in product development, marketing and sales for some of the worlds most iconic global beauty brands at Coty and Revlon. She felt that there was so much mass produced jewelry and gift items that she saw a need in the market for artisan handmade goods. She knew that these special handmade products would be unique and that women in the US would love them, as her friends were always giving her their lists for whenever she traveled to India. That was the premise for starting Sitara Collections.

Linda has traveled extensively throughout the world, and together with her husband and two step-daughters, has spent time mountaineering in diverse places such as Mt. Kilimanjaro in Tanzania and India's Himalayan Mountains. You could say it’s that same passion that led her to start Sitara Collections, as she leverages her passion to support meaningful communities and build brands that do good things for our world.

Linda and her husband now live in Maryland where she devotes her time developing new products, working with the artisan community, and living a simple yet fulfilling life. She also does beauty consulting for selected beauty brands and travels to India as often as she can.

To connect with Linda, email her at or call her at 917-575-0467.


Linda Singh, Founder


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