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Our Founder

Linda Singh is the Founder of Sitara Collections - a fair trade artisan retailer and wholesaler recognized for its ethically-sourced artisan handcrafted jewelry and gifts from India. It was the result of her desire to share the exceptional work of artisans in India, whose designs and creativity are seen throughout the line. Though the jewelry and gifts are rooted in traditional craftsmanship, they exude a modern sensibility. And because every piece is handmade, your purchase is the very definition of exclusive.  

Before starting Sitara Collections, Linda's career, spanning over two decades, was spent in the corporate world, where she was involved in product development, marketing and sales for some of the worlds most iconic global beauty brands at Coty and Revlon. She felt that there was so much jewelry and gift items coming to the US out of China that were all mass produced and looked the same or that your neighbors already had. She knew that these special handmade products would be unique and that women in the US would love them. That was the premise for starting Sitara Collections.

Linda has traveled extensively throughout the world, and together with her husband and two step-daughters, has spent some time mountaineering in diverse places such as Mt. Kilimanjaro in Tanzania and India's Himalayan Mountains. You could say it’s that same passion that led her to start Sitara Collections, as she leverages her passion to both support meaningful communities and build brands that do good things for our world.

Linda and her husband now live in Maryland where she devotes her time developing new products, working with the artisan community, and living a simple yet fulfilling life. She also does beauty consulting for some beauty brands and travels to India as often.

To connect with Linda, email her at or call her at 917-575-0467.


Linda Singh, Founder


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