Across villages in North, West and South India, Reshma Anand met artisans, farmers, small entrepreneurs, cooperatives who worked tirelessly to earn a living despite odds and serious challenges. She was humbled by their talent, skills and resilience. It also convinced her that markets had failed the small producers, artisans, farmers and weavers. This journey marked the birth of Earthy Goods….and many more have joined them since!
The need of the hour is to demonstrate that India’s village based handcraft enterprises can be recharged as engines of employment and a source of a life of security and dignity for many rural families.
Sitara Collections is proud to be the exclusive provider of Earthy Goods artisan products in the United States. To learn more about the Earthy Goods story and how you can help, please visit the Earthy Goods Foundation website at http://earthygoods.co.in
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